SEO
The SEO score group: crawling, indexing, content, markup, and accessibility
SEO is one of the four score groups on every report. It covers everything that decides whether a page can be found and understood: whether a crawler can reach and index it, how its content and markup are structured, and how accessible it is to a reader who is not using a mouse and a screen.
It is the broadest group, spanning 16 categories. Most of its rules run locally and need no login. A few cloud rules use AI analysis or live search data and are skipped when you are not logged in.
Categories
Robots.txt, sitemaps, and crawl directives (20 rules)
Essential meta tags and page structure for search engines (14 rules)
Internal and external link health and structure (16 rules)
Text quality, readability, and content structure (24 rules)
Structured data and rich snippet eligibility (25 rules)
Image optimization and accessibility (15 rules)
Open Graph and social sharing metadata (5 rules)
Accessibility for users with disabilities (61 rules)
Mobile-friendliness and responsive design (8 rules)
URL structure, length, and formatting (9 rules)
Language declarations and multi-region support (2 rules)
Experience, expertise, authority, trust signals (15 rules)
Local business schema and NAP consistency (3 rules)
Video content markup and accessibility (3 rules)
Tracking and measurement implementation (2 rules)
Keyword and content gaps backed by live search data (2 rules, opt-in)
Disable all SEO rules
SEO spans many rule prefixes, so disable per category rather than as one group:
[rules]
disable = [
"crawl/*", "core/*", "links/*", "content/*", "schema/*",
"images/*", "social/*", "a11y/*", "mobile/*", "url/*",
"i18n/*", "eeat/*", "local/*", "video/*", "analytics/*", "gaps/*",
]See the full rules reference for the other score groups.
Every audit reports SEO findings next to the performance, security and agent experience rules. See Fix SEO issues with AI for how an agent works through a report.