Keyword Gaps

Finds keywords competitors rank for (or seed-keyword opportunities) that this site doesn’t rank for.

What it checks

Using live search data, the rule compares your site’s ranking footprint against competitor domains (or seed keywords derived from your content) and reports keywords with real search volume where competitors rank and you don’t.

Solution

Review the listed gap keywords and prioritize the high-volume ones that match your site’s intent. Create or expand pages targeting them - a dedicated page per keyword cluster generally outranks a page that mentions the topic in passing. Configure competitor domains via the competitors option to sharpen the analysis.

Options

[rule_options."gaps/keywords"]
country = "US"                       # ISO country for search data (default US)
language = "en"                      # language code for search data (default en)
competitors = ["competitor.com"]     # up to 5 competitor domains

Enable / Disable

This rule is opt-in - enable it explicitly:

[rules]
enable = ["gaps/keywords"]