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Checks for consistent Name, Address, Phone across site
Rule IDlocal/nap-consistency
CategoryLocal SEO
ScopeSite-wide
Severitywarning
Weight6/10

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Solution

NAP consistency is critical for local SEO. Your business name, address, and phone number should be identical everywhere - on your site and across all listings. Use schema.org LocalBusiness markup. Avoid abbreviations inconsistencies (St. vs Street). Include NAP in footer for site-wide visibility.

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Enable / Disable

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Disable this rule

squirrel.toml
[rules]
disable = ["local/nap-consistency"]

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Disable all Local SEO rules

squirrel.toml
[rules]
disable = ["local/*"]

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Enable only this rule

squirrel.toml
[rules]
enable = ["local/nap-consistency"]
disable = ["*"]