Geo Meta Tags

Checks for geographic meta tags for local targeting

Rule ID	local/geo-meta
Category	Local SEO
Scope	Per-page
Severity	info
Weight	2/10

What geo.placename is, and whether it still does anything

geo.placename is a <meta> tag naming the city or locality a page targets, one of a small family alongside geo.region (a country-state code), geo.position (latitude;longitude), and ICBM. squirrelscan checks for them, but scores them in its lowest tier: severity info, weight 2/10.

That weighting is the answer to whether they still do anything. This rule treats geo meta tags as a supplement to LocalBusiness structured data, never a substitute for it, and squirrelscan makes no claim that any particular search engine reads them. They are cheap to add to location-specific landing pages and cost nothing to keep, which is why the rule is info rather than a warning, but a missing geo.placename is not what is holding a page back in local search. Fix your LocalBusiness schema and NAP consistency first.

Solution

Geo meta tags help indicate your business location for local search. Add: geo.region (country-state code), geo.placename (city name), geo.position (latitude;longitude), and ICBM meta tag. These supplement LocalBusiness schema. Most useful for location-specific landing pages.

Enable / Disable

Disable this rule

[rules]
disable = ["local/geo-meta"]

Disable all Local SEO rules

[rules]
disable = ["local/*"]

Enable only this rule

[rules]
enable = ["local/geo-meta"]
disable = ["*"]