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Detects excessive keyword repetition in content
Rule IDcontent/keyword-stuffing
CategoryContent
ScopePer-page
Severitywarning
Weight5/10

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Solution

Keyword stuffing is repeating words unnaturally to manipulate rankings. Search engines penalize this practice. Write naturally for users first. Use keywords where they fit naturally. Aim for 1-2% keyword density at most. Use synonyms and related terms instead of repeating the exact same phrase. Focus on providing value, not gaming algorithms.

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Options

This rule supports the following configuration options:
OptionTypeDefaultDescription
density_thresholdunknownundefinedKeyword density percentage threshold
min_occurrencesunknownundefinedMinimum word occurrences to flag
whitelistunknownundefinedWords to ignore (e.g., brand name)

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Configuration Example

squirrel.toml
[rules."content/keyword-stuffing"]
density_threshold = undefined
min_occurrences = undefined
whitelist = undefined

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Enable / Disable

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Disable this rule

squirrel.toml
[rules]
disable = ["content/keyword-stuffing"]

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Disable all Content rules

squirrel.toml
[rules]
disable = ["content/*"]

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Enable only this rule

squirrel.toml
[rules]
enable = ["content/keyword-stuffing"]
disable = ["*"]