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Checks for Google Tag Manager or analytics implementation
Rule IDanalytics/gtm-present
CategoryAnalytics
ScopePer-page
Severityinfo
Weight3/10

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Solution

Analytics tracking helps understand user behavior and measure SEO success. Use Google Tag Manager (GTM) to manage all tags centrally. GTM should be in the <head> with a noscript fallback in <body>. Alternatives: Google Analytics 4 directly, Plausible, Fathom, or Matomo. Ensure tracking complies with privacy laws.

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Enable / Disable

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Disable this rule

squirrel.toml
[rules]
disable = ["analytics/gtm-present"]

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Disable all Analytics rules

squirrel.toml
[rules]
disable = ["analytics/*"]

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Enable only this rule

squirrel.toml
[rules]
enable = ["analytics/gtm-present"]
disable = ["*"]