Checks for Google Tag Manager or analytics implementationDocumentation Index
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| Rule ID | analytics/gtm-present |
| Category | Analytics |
| Scope | Per-page |
| Severity | info |
| Weight | 3/10 |
Solution
Analytics tracking helps understand user behavior and measure SEO success. Use Google Tag Manager (GTM) to manage all tags centrally. GTM should be in the<head> with a noscript fallback in <body>. Alternatives: Google Analytics 4 directly, Plausible, Fathom, or Matomo. Ensure tracking complies with privacy laws.
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