Gap Analysis
Keyword and content gap analysis backed by live search data
Gap analysis compares your site against live search demand data: what people search for, what competitors rank for, and which of those topics your site doesn’t cover.
Rules
Keyword Gaps
Keywords competitors rank for (or seed-keyword opportunities) that this site doesn’t rank for
Content Gaps
Topic clusters with search demand around your existing content that lack dedicated coverage
Enable Gap Analysis
Both rules are opt-in:
squirrel.toml
toml[rules]
enable = ["gaps/keywords", "gaps/content"]Options
Both rules accept the same options:
squirrel.toml
toml[rule_options."gaps/keywords"]
country = "US" # ISO country for search data
language = "en" # language code for search data
competitors = ["competitor.com"] # up to 5 competitor domains