URL: /rules/schema/entity-sameas-missing --- title: "Your organization is not connected to anything that corroborates it" description: "sameAs is how a search engine learns the company on your site is the company on LinkedIn and Wikidata. Without it the entity stands alone." --- ## What sameAs buys `sameAs` is a set of claims of the form "this is also me". It links the organization declared on your site to its LinkedIn page, its Crunchbase entry, its Wikipedia article, its X account and its Companies House record. Those links are how a search engine corroborates that you are a real organization and what kind. The evidence a knowledge panel is assembled from largely comes from outside your site, and `sameAs` is what tells a search engine where to look. It costs one array. It is the highest-value line in most organization blocks and the one most often missing. ## What squirrel checks The rule runs once per crawl, reads the [entity map](/guides/entity-map) rather than the pages, and emits a single check named `entity-sameas-missing`. - Skipped with the message `No entity map was built for this audit` and the reason `entity-map-unavailable` when the run produced no map. This is not the same as a site with no structured data, and the rule refuses to conflate them: passing here would assert it had checked something it never looked at. - Reports at info with the message `This site declares no JSON-LD entities on any crawled page` when the map exists and is empty. - Skipped with the message `This site declares no organization entity` and the reason `no-organization`, which is [schema/entity-organization-missing](/rules/schema/entity-organization-missing)'s finding rather than this one's. - Passes with the message `NAME links to N profiles with sameAs`. - Reports at info with the message `NAME has no sameAs profiles`, with the number of pages declaring it in the value. The primary organization is the most-declared `Organization`, `Corporation` or `LocalBusiness` on the site, with ties broken on identity so the same one is chosen on every run. A site with two competing organizations is [schema/entity-split-identity](/rules/schema/entity-split-identity)'s finding. Findings are capped at 10 items, and the count in the message is always the true total rather than the capped length. Run `squirrel entities -f json` and read the `entities` key for the full list. ## How to fix it Add every profile you control, using the canonical URL of each rather than a redirect or a shortened link: ```json { "@type": "Organization", "@id": "https://example.com/#organization", "name": "Example Ltd", "sameAs": [ "https://www.linkedin.com/company/example", "https://x.com/example", "https://www.crunchbase.com/organization/example", "https://www.wikidata.org/wiki/Q000000", "https://github.com/example" ] } ``` List profiles that are genuinely about this organization. `sameAs` asserts identity rather than ownership, so a Wikipedia article or a Wikidata entity you do not control is exactly the kind of corroboration it is for. What it must not name is a different organization. See [fixing structured data identity](/guides/entity-map/fixing). | | | |---|---| | **Rule ID** | `schema/entity-sameas-missing` | | **Category** | [Structured Data](/rules/schema) | | **Scope** | Site-wide | | **Severity** | info | | **Weight** | 2/10 | ## Enable / disable ### Disable this rule ```toml squirrel.toml [rules] disable = ["schema/entity-sameas-missing"] ``` ### Disable all Structured Data rules ```toml squirrel.toml [rules] disable = ["schema/*"] ``` ### Enable only this rule ```toml squirrel.toml [rules] enable = ["schema/entity-sameas-missing"] ``` `enable` replaces the default `["*"]`, so this is the only rule selected. Leave `disable` out: a rule that matches any `disable` pattern is skipped even when `enable` names it. Only an `enabled` setting under a rule's own `[rule_options]` table overrides both lists. ## Related rules - [social/social-profiles](/rules/social/social-profiles): the profile links found in the page itself. - [schema/entity-organization-missing](/rules/schema/entity-organization-missing): a site with no organization at all. - [schema/entity-authors](/rules/schema/entity-authors): the same question asked of a Person. - [schema/organization](/rules/schema/organization): the per-page check that the Organization block is complete. Entity findings are site-wide and ship in every audit, next to the per-page structured data rules. See [Fix SEO issues with AI](https://squirrelscan.com/learn/fix-seo-issues-with-ai) for how an agent works through a report. ## References - [sameAs, schema.org](https://schema.org/sameAs) - [Organization structured data, Google Search Central](https://developers.google.com/search/docs/appearance/structured-data/organization) - [Wikidata, Wikimedia](https://www.wikidata.org/) ## Check your site Run `squirrel audit https://example.com`, then `squirrel entities` to see the graph the finding came from. Signed-out local audits need no account and cost nothing. Signed-in audits spend credits. One command to install, one to run your first audit. What the Structured Data section looks like on a real site.