URL: /rules/integrity/seo-doorway

---
title: "SEO Doorway Page"
description: "Detects injected off-topic, keyword-stuffed affiliate doorway posts"
---

Detects injected off-topic, keyword-stuffed affiliate doorway posts that diverge from the rest of the site's content.

| | |
|---|---|
| **Rule ID** | `integrity/seo-doorway` |
| **Category** | [Site Integrity](/rules/integrity) |
| **Scope** | Page |
| **Severity** | warning |
| **Weight** | 6/10 |

## How it works

The rule fires when a page's title carries doorway lexicon (affiliate funnel terms like ClickFunnels, Kajabi, "sales funnel", "make money online") **and** the body is either thin or keyword-stuffed with multiple distinct doorway terms. A single legitimate "affiliate disclosure" mention never fires — the rule needs real keyword stuffing, not one word.

A lone doorway signal is reported as **info** (it could be legitimate affiliate content). It escalates to a **failure** only when another compromise signal corroborates — for example the post is also an off-template, hidden orphan page, the parasite-SEO shape from the real incident.

## Solution

Off-topic, thin, keyword-stuffed affiliate posts injected into a site are a parasite-SEO compromise: they hijack the domain's authority to rank spam. If you did not publish this content, treat the site as compromised: remove the injected posts, audit your CMS for unauthorized authors/plugins, and check server logs. Google penalizes doorway pages, so leaving them up risks ranking damage.

## Enable / Disable

### Disable this rule

```toml squirrel.toml
[rules]
disable = ["integrity/seo-doorway"]
```

### Disable all Site Integrity rules

```toml squirrel.toml
[rules]
disable = ["integrity/*"]
```

### Enable only this rule

```toml squirrel.toml
[rules]
enable = ["integrity/seo-doorway"]
disable = ["*"]
```