URL: /rules/gaps

---
title: "Gap Analysis"
description: "Keyword and content gap analysis backed by live search data"
---

<Note>**Cloud rules, opt-in** - these rules require login (`squirrel auth login`), cost **25 credits each per audit**, and are **disabled by default** so a routine audit never spends them by surprise. See [Cloud rules](/cloud/rules).</Note>

Gap analysis compares your site against live search demand data: what people search for, what competitors rank for, and which of those topics your site doesn't cover.

## Rules

<CardGroup cols={2}>
  <Card title="Keyword Gaps" icon="circle-info" href="/rules/gaps/keywords">
    Keywords competitors rank for (or seed-keyword opportunities) that this site doesn't rank for
  </Card>
  <Card title="Content Gaps" icon="circle-info" href="/rules/gaps/content">
    Topic clusters with search demand around your existing content that lack dedicated coverage
  </Card>
</CardGroup>

## Enable Gap Analysis

Both rules are opt-in:

```toml squirrel.toml
[rules]
enable = ["gaps/keywords", "gaps/content"]
```

## Options

Both rules accept the same options:

```toml squirrel.toml
[rule_options."gaps/keywords"]
country = "US"                       # ISO country for search data
language = "en"                      # language code for search data
competitors = ["competitor.com"]     # up to 5 competitor domains
```